Indo-Japanese health care specialists launched their first hospital in India
Armed with the latest in healthcare technology and the best of doctors, they
wanted a web presence that stands out
The objective was a super-intuitive, patient-friendly web presence, integrated
with the HIS
Also needed was digital marketing activities, including SEO, SEM, SMM and ORM
Sakra World Hospital was India’s first MNC hospital- a joint venture between
Toyota Kirloskar from India and Toyota Tsusho and Secom from Japan.
The hospital needed to showcase its brand and project itself as the thought
leadership in the healthcare sector over the internet. Web was decided to be the
major marketing medium, so the web presence had to be top of the line.
The primary mandates were that the web presence of the brand should be nothing
like anything in the healthcare sector in India so far.
The user experience needed to be so intuitive that users should be able to do
everything that could be done for getting treatment at the hospital without
human intervention. And all this had to be built in 40 days to ensure its up
before the launch of the hospital.
Sakra’s web presence was built with utmost focus on user experience and user
expectation in mind. After all it was a hospital website. We did extensive user
research to understand what the users expect from a hospital website.
We also looked into 100s of healthcare websites across the globe. That is how we
came up with the user experience of the website which made it the talking point
of the industry.
We integrated the website with the multiple tools and platforms which the
hospital was using, including the Hospital Information System (HIS) and booking
We also integrated a video consultation tool into the web app, which was the
first in the country.We realised we had done something right, when we saw active
usage from users from day 1.
The search engines loved our site too. Within no time, Sakra was the top result
for most major keywords in the healthcare domain in Bangalore.
Web UX and product consulting
Web Portal Development
Integration with HIS with APIs
Unique visits on the month of launch
Average session duration
Keywords on google search result 1 in bangalore
Registrations through the website