Trizzio is the brainchild of 3 passionate, first-time founders
Armed with IIM/ISB credentials and vast industry experience, they forayed into the world of startups
The idea of Trizzio was to use the love for trivia and prizes to create an efficient marketing tool
The app was also to have deep-dive analytic features embedded in it
People love trivia. They love quizzes. They love winning prizes too. Trizzio is a startup that wanted to mix these 3 aspects to create an app that will be used by a lot of users, a lot of times.
PCreate a very strong revenue model through targeted ads, but not the ones which would hamper the user experience by pushing ads in their face.
The problems we will have to solve are multitude. How will we make users fall in love with the app. How to ensure they stay glued to the app, even after the initial usage?
What about scaling up to a million users? How to manage efficient user profiling? Why would the advertisers spend their ad dollars?
We created a beautiful app that was loved by all. The UX of the app was widely appreciated and Trizzio was featured on Google Play store as the featured Trivia Game App.
To ensure long-lasting love, we created a unique, complex algorithm that ensured that the questions user get would be calibrated to their efficiency, so you would never get questions too tough or too easy.
The referral program inside the app was built to create maximum viral reach through non-intrusive referral benefits.
The architecture was built from ground up on Google Cloud to manage a high influx of users. And the ads were masqueraded as questions, thus ensuring eyeballs and mindshare like no other.
In 1 month without ad spend
Average session duration
Per user per day
In on month 2