We live in a time of technological excellence. Technology has transformed and changed the normal ways of living. Every day a number of websites are launched into the market but not many companies or individuals know how to handle their websites. We can view a website on a mobile device or on a desktop screen. Nowadays, there are more number of users who visit a website from their mobile devices than from a desktop. They can buy a product from an e-commerce website or even book a doctors appointment right from their mobile devices. This ease of use combined with convenience means that conversion rates from mobile sites is higher than that from desktop sites. This leads to the creation of new doctrines that help to design, develop and plan Search Engine Optimization (SEO) from the perspective of mobile users.
We can agree, there are a number of technicalities with respect to a website.One of the top issues when it comes to a website is the ‘Load speed’ especially in mobile devices. This becomes important when Google gets a website, it checks whether or not the website is mobile friendly, this fastens the process of indexing a website which we know is called the ‘mobile first indexing’ which Google stresses on the use of.
Let’s look at some basics of Load Speed and the tricks to make your website load faster.
What is Load speed or Page load time?
To put it in simple words, it’s the amount of time it takes for a page to fully load in the browser after a user has clicked on the website link.
Today, people have less patience and they want everything in a blink of an eye. If a web page takes more than 3 to 4 seconds to load in a mobile, there will be a huge drop in traffic. So the objective is simple- to make my website load faster and within 3 to 4 seconds.
Here are a few ways to make your website pages load faster :
1.Reduce the image resolution and size - This can be done without reducing the quality of the image so that page load speed reduces.
3.Minifying CSS- is the process of minimizing the file size, here you can compact the CSS code. This can be done by opening CSS minifying tool like https://cssminifier.com/ , copy paste the CSS code, once minified, download the code and upload it to the server.
4. Deleting the unnecessary commented code and unwanted images in the live server and reduce the size of the live folder.
5. Use of sprite images i.e combining all small images into a single big image and based on its position you can write a script call
6. .Gzip & .htaccess compression - it will compress the full source code and upload to the server, it helps the code to load faster
7.Minifying HTML- Compacting the code helps to speed up the loading and execution time which helps HTML files to load faster in the server.
8. Improving server response time by buying the server option where the server automatically expands its bandwidth with respect to the number of users.
Some of the best tools which help you in reducing your load speed of the website are https://developers.google.com/speed/pagespeed/insights/ and https://gtmetrix.com/
Reducing the load speed will help bring down the bounce rate of the website, increases page views and increases the average time spent per session. This also helps increase conversion rates. Since the users' patience towards waiting for a page to load keeps decreasing day by day, it is necessary for SEO experts and developers to meet the requirement of the user by making their website load speed faster. This also helps your website to rank well in search engines.
Thus, increase in load speed is directly proportional to increase in conversion and engagement.