Healthcare Digital Marketing Case Study

The existing website presented a significant obstacle as it was outdated, lacked responsiveness, and potentially hampered user experience.

The absence of a showcase for medical units or services on the website limited transparency and accessibility for potential patients.

Poor SEO performance and limited web presence posed hurdles in attracting organic traffic and potential patients.

About the client

A leading healthcare institution in India offering specialized medical services to diverse patients locally and globally approached Appiness with the primary goal of enhancing digital visibility. They aimed to generate organic leads, elevate brand recognition, attract audiences, and drive online success in today's interconnected world.
The project's core mission centred on extending the hospital's global reach to support families and individuals worldwide by leveraging their unparalleled specialties. With a steadfast commitment to excellence, the hospital aimed to transcend geographical limitations, ensuring that cutting-edge specialties and top-tier healthcare services were accessible to a broader audience.

The solutions we provided

User Experience

Revolutionized User Experience

The project aimed to craft an unparalleled user interface, elevating the browsing experience to new heights of accessibility, engagement, and seamless navigation.

Unit

Specialized Individual Hospital Unit Websites

 Individual unit websites were meticulously designed, emphasizing specific medical services, providing a focused and tailored approach to showcase each unit’s expertise and offerings.

Keyword Research

Localized Keyword Optimization

 A strategic focus on city-based and hyper-local keywords enhanced the hospital's visibility within specific regions, attracting targeted audiences and strengthening community engagement.

Appointment Integration

Realtime Online Appointment Integration

 The project successfully implemented web appointment functionalities directly within the website, revolutionizing patient engagement, streamlining processes, and reducing turnaround times for appointments.