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September 7, 2021
A brief introduction about Interaction Design and its building blocks
The word Interaction by the dictionary means reciprocal action or influence ....
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September 7, 2021
Cognitive Psychology Theories in UX : Understanding the Human Mind
Have you ever wondered why we perceive information the way we do consciously...
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August 6, 2021
Be Imaginative, Be Artistic, and let's Engage with social media marketing strategies for 2021
2020 was a sensational year for social media, seeing more people filling up spaces than ever before...
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July 26, 2021
Insight from an Appy Employee
This is Nikhil and I would like to share my exciting journey from being a rookie developer...
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June 21, 2021
12 Best Tools To Monitor Your Brand's Online Reputation
Brand reputation monitoring tools should be an important part of your...
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June 15, 2021
Server-side Development with NodeJS
As you build your web application, you necessarily make a series of foundational decisions ...
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June 9, 2021
Javascript vs Typescript. The war of types
Javascript vs Typescript. The war of types ...
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June 1, 2021
How Cognitive Psychology can help in UX design
Have you ever been overwhelmed by too much information on a presentation...
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May 25, 2021
Reason(s) for the disconnect between the designer and a user
We all might have come across a product or a service that gives us a tough time in understanding....
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May 11, 2021
Why Your Business Needs SEO in 2021?
Over the past decade, search engine optimization (SEO) has become increasingly necessary ...
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May 3, 2021
Content Management System (CMS); How CMS improves the effectiveness of your website
To be a successful business enterprise, one of the salient skills you need is...
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April 15, 2021
5 Best Skills SEO Content Writers Need to Succeed
It takes more than just special writing chops to build search-optimized content.
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April 7, 2021
Importance of content for SEO and how they both complement each other
Many marketers consider content and SEO to be different areas but the real question.
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March 23, 2021
UX trends in 2021
This year is gonna be a very challenging year in terms of UX! Any guesses?....
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March 18, 2021
5 Tips to Energize your Boring SEO Reports
Monthly SEO reports are an essential part of any SEO.
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March 10, 2021
How Featured Snippets Dominates More Search Clicks on Google Search
What is a Google Snippet? On top of Google's result box, answer boxes or featured snippets are seen.
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February 28, 2021
Data-Driven Content Marketing In 2021
Great content, but no traffic. Is it just bad luck?
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January 29, 2021
Top 5 Seo Trends in 2021
Search Engine Optimization (SEO) is perhaps the best technique ...
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January 11, 2021
Growth in times of Covid
Sunil takes a look back at a year characterised by chaos of unforeseen proportions, and numerous learnings - in business and in life. What did the new normal bring us? What were the learnings and takeaways from 2020? What do we have in store for 2021?
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August 13, 2020
12 Best Ways To Use Video Content Marketing In Your Business
In 2020, Audiences are looking for more Video content than ever before ...
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August 6, 2020
Top 10 Content Marketing Trends for 2020
Content marketing comprises of four things - Strategy, Research, Create and Publish ...
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July 27, 2020
Artificial Intelligence in SEO
Artificial Intelligence (AI) is utilized in digital marketing ...
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July 20, 2020
An Unexpected Journey: How I Got Into Account Management
Life is all about three C's - Choice, Chance and Change
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July 16, 2020
Emotions, feelings, sentiments.. too mainstream? - A blog on Emotion based design
Emotions, feelings, sentiments.. too mainstream? This blog will ....
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July 6, 2020
A journey from Docker to Kubernetes for application deployment
Docker is awesome! There is no doubt about it. But when it comes to managing the deployment ...
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June 30, 2020
How to Build a Login Screen in SwiftUI
In WWDC 2019 Apple announced a completely new user interface development ...
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June 23, 2020
How to increase User Engagement? And How Gamification can help in User Engagement?
User engagement is at the core of the theory of design....
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June 19, 2020
Importance of Right Content in SEO and Social Media
In Digital Marketing 4.0, the right content and SEO ...
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June 11, 2020
How To Rank Your Website #1 In Google With Top 8 SEO TRENDS
#1 WEBSITE ON GOOGLE. Sounds great, isn't it? ...
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June 3, 2020
5 Tips To Help Grow Your Brand on Instagram
The number of brands incorporating Instagram marketing ...
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May 18, 2020
What is Goal Gradient Effect and how can you apply its principles in UX?
Let us consider a sprinter running an Olympic race...
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May 4, 2020
Ways To Speed Up Your Website and Improve Conversion
A one-second delay in page load time can lead to fewer page views ...
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October 1, 2019
Ways To Optimize Your Website For Local SEO
Local SEO is all about how to utilize the online properties ...
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September 4, 2019
7 design psychologies every designer should know
Most of the designers these days know what is interaction design ...
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August 16, 2019
What is WorkerManager in Android?
WorkerManager is a beautiful concept in android for scheduling ...
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August 16, 2019
SEO-Friendly Content: The First Impression To Grab Audience Attention
Passionate writing is a dream job, but not for everyone ...
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July 29, 2019
An Unexpected Journey : How I Got Into Digital Marketing?
I come from a family of financial advisors, engineers and shipping consultants....
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July 18, 2019
Follow these Instagram accounts to sharpen your UX design skills
I am always hungry to gain design knowledge. I try to consume relevant information through many sources..
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July 2, 2019
Link Building Strategies in 2019 - SEO
Why Link Building is essential for any business to sustain its presence ...
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June 17, 2019
How to design a product people will love
A user's emotions play a key role in designing products ..
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June 6, 2019
How to Use Android Oreo's Picture-in-Picture Feature?
Ever wondered while watching your favourite show in NetFlix and track your food delivery ...
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June 6, 2019
Lambdas and the one liner setOnClickListener() in Kotlin
Before we start, let's understand what are Lambda functions.
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May 14, 2019
Native iOS Dev's first try at getting React
Once upon a random day in the life of anybody and everybody ...
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May 14, 2019
Restart. Reboot. Relive
As they say, what better story than your own story! ...
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May 9, 2019
A Leap Of Faith: My Journey From A Developer To A Project Manager
At some point, every developer will have to make a decision: will they stay a developer ...
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May 9, 2019
How Kotlin Properties, Getters and Setters works?
When I started developing Android applications in Java, the encapsulation in the OOPs...
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April 22, 2019
10 sets of design principles/guidelines every designer should know
One of the central problems that must be solved in a user-centred design process..
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April 12, 2019
Top 10 Techniques to Optimize Your Website for Google Voice Search:
Recently, Google search by voice has rapid growth in popularity ...
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April 4, 2019
How to Build an App Using Android Architecture Components?
Android architecture components (AAC) are a set of library functions...
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April 4, 2019
What Challenges Are Enterprises Facing By Adopting BYOD?
Let me start with a simple question: what are enterprises ...
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March 22, 2019
Importance of Google Answer Box/ Featured Snippet in SEO
Obtaining traffic from Google means to upkeep the Google features ...
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March 8, 2019
You don't have to be born creative to be creative
We always think that there are certain types of people ..
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February 26, 2019
Selling the idea called Start-Up & beyond that
Attention span of any human being lasts for two minutes ...
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February 8, 2019
The shift to UX design from Advertising
There are lot of people out there who decide to make a shift ..
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January 25, 2019
Productivity in personal life
When was the last time you lowered your face into your palm after realising ...
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January 11, 2019
10 advanced SEO techniques in 2019 you need to know
The objective of developing the website is to rank top on the Google page in digital marketing...
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January 11, 2019
Machine Learning for Android Apps
How to Identify the Text in an Image Using Firebase ML Kit?...
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November 29, 2018
The best place to keep your top secret is the 2nd page of Google or the 1st page of Bing
I'm not very sure about you, but when I search for something online...
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October 3, 2018
The Homecoming: Transcript of Visakh Viswambharan's speech at Hindusthan College of Arts and Science
Great things start in the most unexpected places. Visakh Viswambharan, founder and CEO of Appiness Interactive...
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September 27, 2018
Importance of Regression Testing
Regression testing is an important step in software development that helps determine...
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August 29, 2018
Accelerated Mobile Pages (AMP): Performance is User Experience
Today, We live in an era where smartphones play a significant role ...
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August 22, 2018
RxSwift and its advantages in reactive app development.
Rx-Swift is a reactive programming library in iOS app development ...
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July 27, 2018
Machine learning for mobile app developers
Have you ever noticed that the post on Instagram, Facebook...
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July 21, 2018
How to increase traffic to your website using SEO
If nobody comes to your website why create it? The main objective ...
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July 11, 2018
Good UX is measured by ease of use, not by count of clicks
Hey! Can we reduce the number of clicks in it?..
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July 4, 2018
Top 10 questions to evaluate your website's user experience (UX)
Marketing landscape is an ever-changing one in today's digital world...
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June 27, 2018
Coding my first chrome extension
Two and a half years later. Hmm..
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June 21, 2018
Great user experience is NOT by accident
Whenever my mom gets into my car, I activate the window lock button...
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June 12, 2018
SEOcial Media: How the two most popular terms in the digital marketing industry work together?
Most people ask me what's more important in Digital Marketing ...
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June 12, 2018
Android 101: Java or Python. What's best for Android apps?
There are numerous factors that need to be considered when creating ...
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June 7, 2018
Break the rules: Installing multiple APK for the same app
We often use various libraries to make our programming simpler...
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May 22, 2018
Secure your code: Understanding serialization and deserialization in Java
Many a times we have to deal with saving data, passing data to other components...
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May 15, 2018
Constant Vigilance: Keep your websites safe from content injection
Content injection is also referred to as Content spoofing.
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May 11, 2018
A step by step guide to use Firebase cloud functions
Most apps, whether its on web, mobile or any other OS, needs backend code to help send out information
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April 24, 2018
Terms you need to know in the world of Blockchain and ICO
An initial coin offering (ICO) is an unregulated means of crowdfunding.
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April 17, 2018
10 ways to improve load speed of your website in mobile and desktop
We live in a time of technological excellence...
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August 30, 2017
Discipline- One of the key reasons for our successful 5 years
Are you an Entrepreneur? Aspiring to be one? Employee? Student? Just give it a read, you might find it useful.
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May 27, 2017
Time Management for Software Developers
As a Software Developer, whatever your work profile is, one...
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April 28, 2017
How to publish your own Android Library?
We often use various libraries to make our programming simpler...
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March 9, 2017
Blockchain- Demystifying the Non-Financial applications
Blockchain came into being solely as a transaction database, invented for the technological wonder child...
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March 1, 2017
Blockchain- The new FinTech on the block
Let’s travel back in time and remember the way financial transactions were made. The traditional
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January 23, 2017
UX Design- Creating user friendly interfaces
We live in a fast paced world. People do not have a lot of time for experiments...
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January 16, 2017
You're doing this wrong- Problems with your content marketing strategy
The marketing materials that you create for your business -- be it the blog posts, podcasts or videos...
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December 30, 2016
Remembering 2016 and welcoming 2017- a transcript of the CEO's year end talk to employees
I would rank 2016 as the most eventful year of my entrepreneurial journey.
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December 26, 2016
What went down in Web Development in 2016- The trends to know
Web development is a broad term for the work involved in developing a web site...
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December 20, 2016
Implementing automatic screenshot functionality inside your android app
Sometimes we need to implement screenshot taking functionality...
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December 20, 2016
How Blockchain is changing the face of the future?
Let me tell you a few predictions that may come true. Or maybe not! Who knows?
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June 25, 2016
Welcoming our new CMO (Chief Marketing Officer) - Adrian M Odgers
It all happened over a pitch. It is about 6 months since I met Adrian first...
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March 11, 2016
My Experience with Appiness
It’s been two and half months since I started my journey with Appiness...
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February 24, 2016
My Journey with Appiness
People say life is all about three C's - "Choice, Chance and Change"...
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January 19, 2016
All you need to know about Startup India, Standup India
If you are an entrepreneur or are aspiring to become one, ‘Start Up India, Stand up India...
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December 31, 2015
Wishing you an amazing 2016. Make this a year to cherish.
What an amazing year it has been! 2015 felt like a few days, rather than a full year...
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August 13, 2015
Spreading Appiness - Let me welcome the new Co-Founders of Appiness.
More than anyone else, they deserve to be there. Let me introduce our new co-founders...
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July 13, 2014
The day a Founder-CEO was ALMOST thrown out of his own company
Its almost unheard of in India. The person who...
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May 6, 2014
Transparency, thy name is web.
Transparency, thy name is web. How tools and analytics help...
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April 29, 2014
Heartbleed Bug In A Nut Shell
Is Heartbleed the biggest security flaw in modern computing?...
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April 23, 2014
The Social Video-Infographics
As a writer, you thrive on the written word...
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January 25, 2013
Responsive Web Design - the next BIG THING?
Let me just give you a gist on what is Responsive Web Design...
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July 18, 2012
Decoding the Buzz of Soc Med- How can you do a meaningful social media campaign?
Are you not happy with your Social Media Campaign?...
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June 29, 2012
How you could use Google plus effectively for your business?
I have been following Google Plus since its release on...
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June 29, 2012
Why SEO? Does your business need SEO?
The most recent the buzz in new media marketing is...
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June 20, 2012
Sureshot ways to screw-up your social media campaign.
Social Media is here to stay. The bus has just started...
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June 20, 2012
Why SMM is the latest addition to organizations integrated marketing plans?
Social Media Marketing is the latest addition to organization...
