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Blogs by us

January 09, 2024

How Social Media Works in the Digital Marketing Landscape: Advantages, Disadvantages & Key Purposes

The aforementioned declaration is especially pertinent when discussing social media marketing (SMM). Businesses need to take advantage of social media platforms to prosper as we get around the murky waters of the digital age.

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Posted by:
Gulme Pal

January 05, 2024

What is Buyer's Journey?: Digital Impact, Stages, and B2B/B2C Contrasts

Knowing the phases of the buyer journey enables marketers to send the appropriate message at the appropriate moment.

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Posted by:
Gulme Pal

December 19, 2023

Role of Content Marketing in Digital Marketing Strategies: A Guide to On-Page SEO Mastery

The oldest, most proven and most profitable marketing strategy of all time is content Marketing, and this one is not up for debate.

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Posted by:
Ananya Das

December 12, 2023

How to Improve Website Performance? A Complete Guide

Well, let’s question. Do we think optimization of website performance is one of the most important things to concentrate on while implementing a website? No doubt, the answer will be “yes”. When the answer is yes, let's get the justification by diving int

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Posted by:
Ganesh Koushik P S

November 22, 2023

Pros and Cons of Google Analytics 4

GA4 is yet another significant Google release (Google Analytics 4). Google announced on March 2022 that Universal Analytics will be sunsetted by July 2023.

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Posted by:
Rithik S

November 03, 2023

Why Digital Marketing Matters for Your Business

In today's fast-paced, ever-evolving business landscape, adaptation is the key to survival. And when it comes to adapting, there's one term that resonates with businesses of all sizes and industries: digital marketing.

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Posted by:
Tulika Goel

October 26, 2023

Structured Data in Advanced SEO

Structured data SEO is the process of using structured markup to help search engines understand the content and context of your web pages. Structured markup is a standardized way of organizing and tagging your data, which makes it easier for search engine

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Posted by:
Parthiban Natarajan

October 16, 2023

Understanding the importance of OG Tags in SEO

In the world of SEO, it's important to do continuous research and implement new things on the page to get a competitive advantage. One thing that many people don't pay much attention to is OG tags but can be really helpful in SEO. These highly impactive t

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Posted by:
Anil Kumar Bandi

June 29, 2023

Boost Conversions with Dynamic Remarketing in Google Ads

In the world of digital advertising, businesses are constantly looking for effective strategies to increase conversions and maximize their return on investment. One such strategy that has gained significant popularity is dynamic remarketing in Google Ads.

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Posted by:
Rajesh Kumar M R

May 04, 2023

Alternative Tools for Google Analytics 4

Google Analytics 4 is the latest iteration of Google’s popular web analytics platform. There are several other alternatives that offer similar features and benefits. This means that selecting the best tool for your needs should be easier since there are n

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Posted by:
Sebina Roy