Startup GTM Consulting
“If you form a strategy without research, your brand will barely float and at the speed industries move at today brands sink fast.”
— Ryan Holmes, Founder and CEO of Hootsuite.
Are you thinking of unveiling your services online? Without GTM consulting? The last thing you want is to launch a service without any strategy. Without proper planning, it will become impossible to know whether you are going after the wrong audience, or are too late to the party, or too early, or whether the service you are providing is too saturated with similar solutions. Rather than running the risk of wasting time and resources on launching a service that may very well turn out to be unprofitable, rely on GTM to avoid disastrous entrepreneurial hangups.
So what is GTM? GTM signifies go-to-market strategy which generally refers to coming up with a step-by-step plan created to launch a service or product to the market successfully. The right GTM strategy will include a target audience, a marketing plan, a sales strategy and the method to implement them all to garner success. Although all services and markets will be different, we have an analytical approach that not only identifies the market problem and position but acts upon it actively.
Reasons Why You Should Adopt A GTM Strategy Now:
It Points Out The Business Mission:
Creating any sort of business strategy requires the inclusion of GTM strategy as it not only allows the organization to review the mission regarding the project but also aligns the efforts accordingly to maximize the effectiveness of the steps taken.
It Helps Understand The Market:
No business can thrive without conducting a market analysis. By compiling a GTM strategy, you can comprehensively understand the marketplace, the market you need to target, your competitors and how to be better than them, and how the proposed product or solution fits into the market condition. With GTM consulting, your organization will have more tools to thrive in all areas of business.
Making the Project Cost-Effective:
A solid GTM strategy can assist you in keeping the marketing cost of your business on the lower side as it not only identifies your promotional channels but also finds the medium on which you can get the highest return on your investment. The GTM strategy will help you develop the market messaging and content that resonates and reflects your target market.
Prioritizes What is Necessary: :
Who wouldn't want to reduce the time to market? With effective GTM strategy consulting you can launch your products by prioritizing the tasks that are important. Take the following for example,
- Prioritizing essential tasks for a product to enter the market.
- Troubleshooting the product positioning it is going to market.
Ability To Identify The Target Market:
The customer is always the centre of any marketing strategy making it essential to research the market and identify the target market. We analyze your target audience and find out what makes them tick. Such details help us understand the segmentation, and base the strategy around it.
Ability to Clarify the Value Proposition:
A product's value proposition signifies the reason why the target market should go after their product and not others'. We can prepare your GTM strategy with a clear understanding of the value proposition that your product has and increase the marketing efforts to the maximum.
Ability to Set Metrics:
As the GTM strategy we set forth, and as you continue to get towards achieving the goal, we will make sure to keep track of the metrics to improve your performance in the market.
Grow Your Business With Us
Your GTM strategy decides how your customers perceive you and what position you hold in their top-of-the-mind recall. Strategising the first steps is crucial because if you don't begin with a bang, no one will ever know you came into the market and disappeared within no time.
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We are a Bangalore based Product Development and UX firm specialising in Digital Services for the whole spectrum, from startups to fortune-500s. We do not redefine anything or reinvent the wheel.
A go-to-market (GTM) plan is needed in order to outline how a company will introduce a new product or service to the market and achieve its desired commercial success.
Developing a go-to-market (GTM) plan involves several steps:
Conducting market research.
Defining target customers.
Defining the value proposition.
Determining the marketing mix of products, features, pricing.
Developing a launch strategy.
Identifying performance metrics.
Refining and adjusting strategy.
A GTM strategy should include a target market, value proposition, marketing mix, launch plan, sales plan, customer support, performance analysis, and a budget and resource allocation.