Having a website is not a big deal. Every organisation has a website. Even people have websites these days. My friend has made a website for his dog. But how many are using them to generate value?
The purpose of a website for an organisation, brand, or product is to generate tangible business value.
A website should act as a communication tool, marketing collateral, a lead generation mechanism, and so on. Your website is your first point of contact, your PR person, a revenue generation platform, all rolled into one. And we take the creation of web presence seriously. We are not a web-design firm or a web-development company. We work alongside our clients, to find the problem they need to solve with a website and create a web presence that addresses the issue holistically.
We achieve this with a concept we call WPSM- Web Presence Strategy and Management. It's a comprehensive process, which focuses on generating measurable returns for the client through the website. The process of creating or revamping a web presence involves the following steps: