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Web UI Design


“If the user can’t use it, it doesn’t work.”

— Susan Dray, Expert in usability, human factors, and HCI.

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Imagine using a website with such a complex layout that you have to keep spending half the time staring at the screen and thinking “where is that button?” or, “how do I make this work?”. Irritating, right? We would hate it just as much. Just like you, your customers deserve a soothing, accessible, responsive, and well-designed website with simple navigation. As a user's experience solely depends on how good the interaction is between them and the platform, it falls on the UI to craft a solution encompassing both the appearance and the interactivity.

In today’s world which is mobilized by technology, most businesses have started accepting the fact that UI is vital for building customer loyalty as well as brand recognition. Every customer does not just want a well-designed website, they expect it from you. This is where Appiness comes in. UI design can make or break your business as it not only holds the power to draw in visitors, but more importantly retain the customer’s faith.

Why Does Web UI Design Matter?

A well-designed web application can help you accomplish much more than you can imagine. Starting from making a good first impression on potential customers to nurturing good leads and increasing a good amount of conversion, the web UI design process can make or break your business. If done right, it will make it easier for your users to navigate through the website. User interface design, as well as user experience design, are an aspect of the website that defines profitability. Therefore, the website has to be designed in such a way that it exceeds the expectations of the customers.

Improving The Customer Acquisition and Loyalty:

A strong user experience will give you a significant yet competitive edge in not only attracting and retaining customers. The more aesthetically pleasing and intuitive the solution is, the easiest it will get for your customers to trust you. Similarly, the higher your chances of attracting users get, the more you will convert them, and encourage them to stay.

Optimizing the Development Time and Cost:

Everyone knows very well how a well-designed website holds the key to charming the audience in a positive way. Quite frankly, it is easy to tell apart a poorly designed website from a good one. A website with bugs, crashes frequently and has a dated design, is confusing to navigate will ultimately have a high bounce rate. These negative points are all the reasons why you should change the outlay of your website.

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Enhanced Adoption of Users:

User adoption is another thing that you must consider while designing. The goal is to make a solution that can adapt to the newness of the approaches. With the incorporation of contemporary practices, rest assured that user adoption will be improved.

When You Hire Us, You Obtain Our:

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Ability to Push You Forward:

A large part of standing out from the crowd requires you to be bold. We will take a visionary approach to the corporate realm after analyzing the needs of the customers so that you get what you want.

Ability to Increase The Profits:

We can help you design a clear and easy-to-use UI for websites so that you and your customers can benefit from it. The web design will be aesthetically pleasing and will meet the needs of the customers.

Grow Your Business With Us

“What is this?” uttered none of our clients because we have turned it our goal to develop a responsive website that allows one to navigate easily throughout the website. Understanding that a good UI design holds the capacity to draw visitors and drive conversion by facilitating interaction between the users and the business, we make sure that we design an interactive solution that gets the business done in a savvy way.

About Us

We are a Bangalore based Product Development and UX firm specialising in Digital Services for the whole spectrum, from startups to fortune-500s. We do not redefine anything or reinvent the wheel.

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