UX Design

Technical Specification is what it is made of. User Experience is in their mind.

How it looks is important. How it works is important as well, but both pale in comparison to the feeling a user gets on using it. This is what most people miss out on. Architecture is the tech spec, UI is how it looks and UX is the feeling you get. Appiness, with its innovation and creative conceit, ensures that technically and visually, the project is perfect, while providing a pleasurable user experience.