The importance of website traffic
If nobody comes to your website why create it? The main objective is to have people visit your website and read your content and know about your services and products that your offering. Every single day many new domains are registered. Most of them don’t last due to lack of traffic. Website traffic is one of the challenging factors that every blogger or website owner faces.
How do you get more website traffic?
For more lead generation you need to get more traffic to your websites. Below are some of the simple ways you can use to increase traffic to your website.
To increase the traffic to your website, it is recommended to have new and engaging information to the audience on a regular basis. It can include videos, infographics, blog posts, articles and many more. Blogs and articles are among the most popular content (hint hint) which adds credibility and improves the ranking of the websites.
TIP: Make your content user-friendly, it should be written in such a way that the user can get some value out of it.
2. Website speed
You have to make sure that your website loads quickly on all devices. Nowadays, most of the traffic comes from mobile devices, hence it is very essential to have a mobile responsive website. This will increase the user engagement and it is also one of the most important factors for SEO techniques.
TIP: Use AMP a.k.a Accelerated mobile pages
3. Keyword Research
Keywords research is the first step and a good strategy for search engine optimization as it tells the exact phrase which people are searching on the search engine. Proper keyword research is important because it ensures what is the search term your audiences use. The important aspect of the keyword analysis comes from understanding the strategies that are followed by your competitors. For a single keyword, there is a certain level of competition and you have to be at that competition to get your website indexed on the first page of the search engine.
TIP: Try to use long tail keywords as it best source to improve the organic traffic to your website.
4. Perform On-page SEO
On-Page, SEO is basically defined as the changes related to top-ranked keywords, headings, URL structure, no of pages indexed and many more. These are the changes which are observed by the user when the user visits a particular website. The URL structure should be static and clean, in order to gain maximum traffic you have to make sure that the maximum number of pages of your website are indexed.
TIP: Don’t use numbers and symbols in your URL as they are not SEO friendly
5. Perform Off- Page SEO
Off- Page Optimizations of a website improves the ranking in the search engine result page and this also increases the website traffic. It includes link building, blog uploads, social bookmarking.
Off-page SEO factors are indirectly related to the performance of the websites on the search engines such as Google Yahoo and Bing.
TIP: Submit articles or images or infographics on websites that have high PA (Page Authority), DA (Domain Authority) and PR (Page Rank)
6. Examine your analytics
Google Analytics is the main source of your website data. Keep an eye on analytics account and inspect how when and where your traffic is coming from.
TIP: Set your goals on analytics to check for improvements
7. SEO audit for your Website
A complete and detailed analysis of your website will give you deep insights that why your site is not generating a traffic and what else can be done to improve it.
TIP: Consistency is KEY!
There are several other ways to drive to your website traffic such as optimizing content with keywords, link building, internal linking and many more. You have to pay attention to your analytics as a healthy and well-optimized website can make a good foundation for getting traffic and conversions to your website.
If you are looking to improve your website's visibility in the search engine results pages, Appiness will get you the desired results as we specialize in search engine optimization in Bangalore.