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June 29, 2012

Why SEO? Does your business need SEO?

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Posted by:
Visakh Viswambharan

The most recent the buzz in new media marketing is SEO, SEM, SMO, SMM… I know what will be running through a lay-person's mind now. Lot of questions will be popping up like What is all this? Why is all this? Do my business really need all the above? How it’s going to help my business? Will it help in scaling up my sales? Whom should I approach to do this for my business? The above topics are really interesting. Let me give a try to solve the above questions.

Today I am going to throw some light on SEO. This is for the people who are new to the world of SEO.

What is SEO

SEO stands for Search Engine Optimization. The expansion itself says it all. “Search Engine Optimization” Yes, your guess is right, in simple words - optimizing your web pages to be found by the search engines like Google, Yahoo, Bing etc. But why SEO?

Why SEO?

Well, just to have a website is not enough today as it will serve existing customers only. SEO will help you get found on search engines like Google and Yahoo! and it will help you in getting new customers and in turn proves vital for any business development.

I believe in that my website should be a 24x7 online marketing tool for me to reach out to my clients. Instead of you do an outbound marketing for your business; your website should be answerable for all those questions which you assume that your clients will ask you.

Now suppose if I know you directly and we are doing (any) business from many years, why should I bother to check you or your company authenticity. I'll directly place the order to you. But only then, when I know you by many years and we are doing smooth transactions. 

But suppose you are an export unit and someone from abroad who don't know you directly, and they are looking for the exact service or product, which you have under your banner. How will they find you over net? What generally I do is, I’ll open Google and will type the keyword according to me. If your site does not show up in 1 or 2 position you'll lose the enquiry, thus you lose the business.

So this is how SEO can help you to promote your business through lead generates. This leads are called as niche leads. Up to me converting the niche leads to a sale is like a walk in the park.

Things to look out for:When you optimize your website make sure what you do is right. For instance you may be a digital camera seller and your SEO expert will optimize your page on digital camera servicing. You are screwing up your leads, the user will visit your website searching for camera servicing and there won’t be any relevant content. The users will go unsatisfied of the content you provide. Your page ranking will get affected because of the high bounce rate.

You have to understand SEO is more than just a few key phrases on a website. There are lots of companies going around saying they can get you to the top of search engines when they could be doing more damage than good.

Here are a few points:

Before you optimizing the website be very clear with what product/service you are trying to provide and who your target group is. Keeping the above things in mind prepare the content for the website.

Create an easy to navigate site, with EACH page having its own title, keyword, meta tag, met description, H1 title and most importantly relevant and matching content. S**t being technical again, sorry guys let me not go there.

People who use search engines will find a list of pages. In fact over time, your home page may become one of the least important pages on your site as unless you are telling search engines to go to the homepage, visitors will go straight to the page they are searching for. Thus I would suggest you to have a website which is content rich. When I say content rich it doesn’t mean that put some garbage in the page to fill it. Write some relevant, matching and genuine content.

Now that Google is the favorites of the majority and whenever the user needs something they go and search in Google. I feel SEO plays a vital role in scaling up your sales and accelerating the growth of your business. If you have not optimized your site please do it ASAP. Late is better than never. 

What are the career opportunities on SEO?

As you all know the online industry is growing every day and Digital Marketing Service, including SEO, is playing a vital role in bringing visitors to the website all companies are spending a huge sum in SEO. It’s one of the most happening areas and there are a good number of job opportunities in the field of SEO.

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