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June 21, 2012

Why SMM is the latest addition to organizations integrated marketing plans?

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Posted by:
Sunil P Thomas

Social Media Marketing is the latest addition to organization’s integrated marketing plans. Just the fact that Pepsi, one of the largest spenders in the traditional advertising arena skipped this year’s Super Bowl for a $ 20 Million facebook campaign underlines the fact that Social Media Marketing is the TVC of tomorrow. Most of the Fortune-500 companies are waking up to the social media marketing now and if you can have a strong presence in social media like Facebook, LinkedIn; Twitter and so on can boost your brand presence and create wonderful recall for your organizations within your target clientele. 

SMM- Evoking Confidence

In Social Media Marketing, the trust factor of the communication is way too better because of various factors. In social media, a corporate message spreads from user to user and presumably resonates farther because it is coming from a trusted source, as opposed to the brand or company itself. It creates a better brand/corporate image as it facilitates a better 2-way communication between the users and the organization, lack of which is perceived to be the biggest weakness of traditional marketing. Companies need to create relevant marketing strategies and adapt to the changing needs of the clients and Social Media provides a wonderful platform to anticipate and analyze the changing needs of today’s clientele.

Facebooking- the new buzzword

Already facebook has become the login channel for many sites, the word browsing has changed to facebook. The average time spent on social media such as Facebook, Twitter or LinkedIn has quadrupled and had been influential in the way people perceive facts and news. Another advantage of Social Media Marketing is that it is dynamic in nature and does not have a barrier created by the medium and time to change the marketing strategies. It also facilitates faster and effective feedback to each marketing activity thus making it easier to measure the effectiveness.

Most effective tool of new media marketing

The concept of Social Media Marketing basically refers to the process of promoting business or brands through social media channels such as Facebook, Twitter and LinkedIn. It is a very powerful and significant marketing medium that is defining the way people are communicating. It is one of the significantly low-cost promotional methods that provide businesses large numbers of leads and huge amount of traffic. Companies manage to get massive attention through the strategies used in SMM and that really works in favor of the business. When it comes to social media marketing, it's crucial to work with the Best Digital Marketing Company to ensure that your strategies are effective and yield the desired results. Social media marketing is a potent method applied by progressive companies for selling their products/services and reaching out to their clients with relevant and up-to-date information.

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